The ADBOXX Blog

Marketing Articles for Businesses That Prefer Diagnosis Over Guesswork

Practical notes on websites, SEO, Google Ads, Merchant Center, Amazon, ecommerce consulting, and the small expensive leaks that make marketing look mysterious.

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What This Blog Covers

Seven editorial lanes. All commercially focused.

Not motivational fluff. Not generic tactics. Each topic area covers where money leaks and what actually changes the outcome.

Website Development & Conversion Structure

Why websites look professional but still fail to convert, and what to fix before buying more traffic.

SEO Strategy & Content Architecture

Search intent, money pages, internal link structure, and why more content is not the same as better SEO.

Google Ads Diagnostics

Campaign logic, landing pages, tracking gaps, budget waste, and when more ad spend makes problems worse faster.

Google Merchant Center & Product Feeds

Disapprovals, feed quality, missing attributes, and how product data errors quietly remove products from Shopping.

Amazon PPC, Listings & Seller Audits

Search terms, listing clarity, ACOS signals, and why Amazon PPC without a strong listing is paid market research.

Ecommerce Consulting & Store Diagnosis

Offer economics, channel fit, store structure, tracking, and how to check whether the machine deserves more fuel.

AI Search / LLM SEO

How AI-assisted search changes the signal, and how to structure service pages and content so they remain visible when answers are generated, not just ranked.

Latest Articles

Notes from real audits.

Each article comes from accounts we have worked on, with the numbers left in and the client names left out.

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Merchant Center

Merchant Center misrepresentation: what gets checked and how to fix it

Misrepresentation suspensions come from contradictions between the footer, the policies, the checkout and Merchant Center. Here is the real cleanup list from one suspended store.

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Google Ads

Target ROAS in Google Ads: how to set it without starving the campaign

Pick the target from break-even and achieved ROAS, not from ambition. Two accounts where a target set too high, or fed bad data, cut traffic to a trickle.

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Amazon PPC

TACoS vs ACoS on Amazon: which number tells you ads are making money

ACoS judges a campaign, TACoS judges the business. Break-even math from a real $29 product and a worked example where the lower ACoS made less money.

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Recommended Starting Points

If the article sent you here, the service page has more context.

Website Development

Structure, conversion paths, and traffic readiness

SEO Services

Search intent, money pages, content architecture

Google Ads Management

Campaign audits, budgets, and tracking sanity

Google Merchant Center

Feed quality, disapprovals, Shopping readiness

Amazon Services

Listings, PPC, seller audits, search terms

Ecommerce Consulting

Offer, economics, channel fit, and store diagnosis
Who Writes This

One author. One consistent lens.

Ruslan Ivanchenko

Founder of ADBOXX: Website, SEO, Google Ads, Amazon & Ecommerce Consultant

Articles are written and reviewed through the lens of practical audits: what is broken, what should be fixed, and what should not receive another dollar of budget yet. The topics span websites, SEO, Google Ads, Merchant Center, Amazon, ecommerce systems, and the diagnostic questions that most marketing conversations skip over because they are uncomfortable.

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Get an Audit

Found the leak? Now let's check the machine.

If your website, SEO, ads, Amazon account, or ecommerce store looks busy but behaves expensive, start with an audit before buying more traffic. The first job is to find what is leaking.

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